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EPNET-WEB-DESIGN APPOINTED BY
ADVANCENET IN SOUTH AFRICA - CUSTOMER RELATIONSHIP MANAGEMENT WEBSITE
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April 2009 |
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AdvanceNet is a value added reseller (VAR) of ICT hardware and
software solutions, operating in sub-Saharan Africa. Founded in 1987,. its
unique differentiator is best outlined in its positioning statement ‘value
beyond technology’.
In a world in which technology is becoming more of a commodity, it is the
design, integration and implementation of solutions, enabled by technology that
sets AdvanceNet apart. Over many years, AdvanceNet’s investment in people,
intellectual property and best of breed brands, is the key differential embedded
in ‘value beyond technology’.
This ability to deliver measurable business value is what makes AdvanceNet's
offering more than simply a comprehensive suite of excellent software, hardware
and network infrastructure products.
For more information on AdvanceNet services in South Africa ..
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EPNET-WEB-DESIGN SERVICES TO ADVANCENET
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AdvanceNet required good service, fast response times, web optimisation and system
development. EPNET were chosen to provide these services and we are proud to be
associated with such a well known company. |
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In addition website visitor tracking and reporting were required in order to
determine what the South African market are searching for on the Internet. EPNET-WEB-DESIGN
automatically record keyword phrases that have been typed into a search engine
which ensures keyword optimisation and website campaigns can be properly
targeted. |
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Do you want a website or do you want a website design and marketing service to make you money,
and get you noticed? Read our article on profitable website design and marketing and what we will do for you!
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AdvanceNet has enjoyed numerous successes in the South African market by placing
customer management - and Pivotal's suite of products in particular - at the
fulcrum of business and technology alignment.
Recognising AdvanceNet's ability to create value beyond the technology it
offers, Pivotal two years ago expanded its alliance with AdvanceNet to tackle
the opportunities in the African market.
As complementary offerings for any level of sophistication, specialisation and
scale, AdvanceNet offers:
Pivotal's eRelationship
Microsoft Business Solutions CRM.
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Aspects of CRM
There are three aspects of CRM, each of which can be implemented in isolation:
Operational CRM: The automation or support of customer processes involving sales
or service representatives
Collaborative CRM: Direct communication with customers not involving sales or
service representatives (“self service”)
Analytical CRM: The analysis of customer data for a broad range of purposes
Operational CRM
Operational CRM provides support to "front office" business processes, including
sales, marketing and service. Each interaction with a customer is generally
added to a customer's contact history, and staff can retrieve information on
customers from the database as necessary.
Focus on customers value is key to a successful CRM strategy. Different
customers have to be treated differently. Variables like customers ranking,
actual value and potential value are strategy drivers.
Collaborative CRM
Collaborative CRM covers the direct interaction with customers. This can include
a variety of channels, such as internet, email, or automated phone answering
system. It can generally be equated with “self service”.
The objectives of Collaborative CRM can be broad, including cost reduction and
service improvements. Driven by authors from the Harvard Business School (Kracklauer/Mills/Seifert),
Collaborative CRM seems to be the new paradigm to succeed the leading Efficient
Consumer Response and Category Management concept in the industry/trade
relationship. Many organizations are searching for new ways to use customer
intimacy to gain and retain a competitive advantage. Collaborative CRM provides
a comprehensive view of the customer, with various departments pooling customer
data from different sales and communication channels.
Collaborative CRM also includes Partner Relationship Management (PRM) which
enables organizations to manage their relationships with partners (consultants,
resellers and distributors), and potentially the customers of those partners.
Analytical CRM
Analytical CRM analyzes customer data for a variety of purposes, including:
design and execution of targeted marketing campaigns to optimize marketing
effectiveness
design and execution of specific customer campaigns, including customer
acquisition, cross-selling, up-selling, retention analysis of customer behavior
to aid product and service decision making (eg pricing, new product development,
etc) management decisions, e.g. financial forecasting and customer
profitability analysis
risk assessment and fraud detailer for credit card transactions
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For further information contact
Gordon Barker co.za design4 |
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