Epnet search engine domination for specific keywords within your target market.

To get listed and ranked highly on search engines you need to tell them what your website is all about. The home page is the most important place to do this. Many clients who describe themselves on the home page do so without any thought on what people will search for. They do not use search terms that people will use on the search engines. This is the biggest problem encountered when our search engine optimization process commences. The reason that you MUST USE KEYWORDS ON THE HOME PAGE is that without these search engines have no idea on how to index your website!

Many clients will give us only a one liner for their home page and fill the space with pictures. This is the most useless kind of website as it will never appear anywhere on the search engines. Other clients will fill the page with their company profile but in their words. Once again no mind shift takes place. They will say, "but that is our corporate profile, we cannot change it because it is a standard we use on all our presentations and in our printed material".

Changing your mind-set for the web.

Epnet optimization techniques discover the correct keywords that people use, we ensure that all your options are covered. As an example below we show you how we have optimized a client's website. The Client's company name is: Change Partners and they are an Executive Coaching firm. The website is www.changepartners.co.za and the obvious keyword phrase is "Executive Coaching"

Let's see how they are doing on Google (click to view keyword phrases on Google for this client):

Recent announcement about Warren Buffet blocking out news from Google should be seen as a golden opportunity for Google as they are large enough to create their own news service. Who needs a particular newspaper media group to survive? Certainly not Google! As the Internet is a unique medium Google News could be created and a new empire will be born. Who better to write news for the Internet? It requires a different style of writing as people are not sitting in a comfortable way that they can scan reams of articles like they do with a newspaper. People on the Internet want to scan relevant information quickly so the style of writing would be different. Google is always looking to find new ways to expand its business modal and this could rocket them to the top news broadcaster in the world, who needs Warren when you are Google? The best Microsoft can do is to give Warren money they do not have an ounce of originality in them. They do not realise that it is not about paying Warren Buffet for news it is Creating News that money should be spent on!