Want more visitors to your website? |
Getting more visitors to your website is logical, simple and easy to understand |
|
What are search engines looking for in a website? How do
you get ranked higher on Google? Let us tell you. |
|
|
You need content to get high rankings on the search engines |
We have so many clients who have
seen how we are able to rank a
website high on the search engines.
However every single one of them, so
far, has come back to us to say, "I
thought you promised us that we
would get onto the first page of
Google, how come we are not there?
That comment is usually after only a
few weeks of launching the website!
Search engines have their own timing
schedule and it has nothing to do
with anyone else, the client cannot
order it, the search engine expert
cannot order it to go any faster
than it does. Search engine rankings
should be viewed as you would view a
savings account at a bank. You only
get a return on your
investment after a certain
amount of time has
passed. You only get a better return
on your investment with your savings
account if you keep adding
additional money to it. In the
case of search engines, in time you
will get a higher ranking (with the
correct professional advise) if you
continue to add content to your web
site you will get a much better
ranking, more visitors and return on investment.
|
| How many
content pages do I need? |
Let's give an example. We have a
client (not a real client but a
typical example), who has asked us
to develop a web site and to get it
listed on the first page of Google.
The client manufactures "roof tiles"
we get a Who we are, a single
product page, and a
contact us page from the client.
That's a four page web site
(including the home page) and we
are expected to get it ranked highly
on Google. This is not a meaningful
content rich web site and will never
get a suitable page position on
Google.
Because we pitched ourselves as search engine experts we are doomed to failure.
All, or most clients we serve, have not got a clue about how search engines work. They usually
get very bored when you try to explain it. Search engines need content and that is the total
answer to higher page rankings. If this client had given us information and cast his eye around
for content we would have a much better chance of success.
|
How to feed a search engine content that will get your web site to appear high on the search engines |
If you are going to have a small
web site you need to build it to
provide helpful advice to people.
You need to look around for ideas.
Take our "roof tiles" client, the
content we can add could be "History
of Roof Tiles" we could
investigate how, when and where the
first "roof tile" was manufactured,
what materials were used, colours
and other historical facts, we could
build many many pages around this.
Search engines promote web sites
that contain interesting, useful
information and as a consequence web
sites thrive on the results. Search
engines don't care if you are the
most successful corporate business
in the world, on the World Wide Web the measure of your
success is with your content. That
is why we are all equal on the
Internet a small company stands as
good a chance of success as a large
one. We say it's not how much money
you have to spend on your web site,
it is, how smart is it? Adding
specific keyword rich content is the
secret to web optimisation. |
| |
Your website is like your
clothes and the style you choose.
You don't project some else's image
you project your own image. The
Google search engine sees your
website image and portrays it the
way it sees it. According to how you
dress it up. So if you want to be
seen as the most stylish and
important "weddings" website you
have to dress it up as such. No one
else can do this (unless you employ
a dress designer in the case of what
you wear or in your website's case a
web designer) who will spend all
their time doing the work. Employing
a web designer /optimiser to do this
work is the quickest way to
achieving success on the search
engines but can also be expensive as
creating content and optimisation
takes time. As an example to produce
a single page on the EPNET website
usually takes four to five hours. As
the text has to be created but it
also needs to be researched, written and
possibly re-written a few times to
ensure we say something that is
useful or important but also has
very specific keywords strategically
placed on the page. We are aware of
the power or pull of a
properly written web page so we
bother to spend the time required,
it is critical to our survival. Each one of
our pages does a specific job and
attracts a specific segment of our
market.
|
Web page monitoring, tracking your visitors |
You also need to have a system
in place that is capable of tracking
the visitors to each of your web
pages. You need it to see what
people are typing into the search
engines to find your website. The
EPNET system displays what page and
what was typed (keywords) to find
that page. We monitor this
information in real time. This
information tells us if our page is
successful or not (are we using the
right keywords to attract the right
target market). We may have keywords
targeted correctly but our page may
only display as number 10 on page
One we analyse and discover what
words are being used on our
competitors pages (the ones that
rank higher than us for the search
term) and add new words to
strengthen our page. New keywords keep
cropping up so we look at our page
again and ensure that important new
keywords get added. Mostly this
means that we have to write an
additional paragraph or two, so the
work is on-going. At least we know
what every single page on our web
site is doing and how valuable it is
to us or not.
|
Getting more visitors means that first you have to give what search engines want. |
Most people avoid this as they
are too busy but spending time
understanding search engines and
making content with a call to action
for your visitors and content to appeal to
search engines is what is required.
If you have a website ranking of 3
according to Google. You should
strive to get a ranking of 6 then
life becomes easier as you can
really do less work and get better
results. How do you get a ranking of
6 on Google? You expand (more
content) on the top keywords they
are currently ranking you on.
|
Content must appeal to your visitors and the search engines |
It is not good enough to write
for just your
visitors. Most clients approach search
engine optimisation according to
what they want. Search
engines work according to what
you have (your content).
The story is a bit like this: You
are going fishing and you turn
around to your partner and say "I
want to catch the biggest fish in
the lake". You may catch the biggest
fish but the chances are that if you
spend time in the preparation and
lay down the correct "bait" you may
just catch that fish.
In this sense the search engines
will put you on the 1st page for
your keyword phrases if you have
done the preparation. It is all
about content (as you know). People
(your visitors) and search engines
are what counts. What keyword
phrases you get are according to
your content. If you feature on the
1st page of Google for "fly-traps"
but you really want to be on the 1st
page of Google for "mouse-traps"
then you had better go do some work
on your content.
|
