Search Engine Optimisation SEO do you know how to get top rank on Google or any search engine?

Most people who have a website or would like to have one developed expect that they will get on the first page on search engines, or they do not even give it a thought. Many people think that just because they have built a website that people will automatically visit them. The problem is that unless you have all this figured out prior to launching your web site or you already have a marketing plan that does not rely on search engines or one that includes your listings and website search engine optimization you will be throwing away the money you spend on building the site.

Building Optimized Websites Who is your Target Market?

A search engine marketing plan requires that you firstly identify your market and what words (keywords) people use to find similar websites to yours. A web design company such as Epnet investigate the keyword terms using Google and other resources, that will establish what keywords people within you market are using on the search engines. Once you have this information you are ready to build your site.

Website Optimization it's like a war you need someone fighting in your corner

It does not matter who you target market is someone somewhere has a web site similar to your market. A website optimization company similar to Epnet examines your opposition to establish what similarities there are to your keywords and how they achieve their top ranking position on the search engines. Examining the website cached pages on Google is one way of doing this. Google reports on when they last indexed these pages and gives you a birds-eye view of what text was examined. Bear in mind search engines cannot read pictures and they do not care what your website looks like they only care and read about the words that you use.

Why you need a professional SEO company to optimize your website

Search engines don't read your website the same way you do, they read your web page source code. They understand and act according to where you position your keywords (meta tags) and how many keywords you use (too many of the same word looses your ranking) and the distribution on where you place keywords, putting repetitive words on well balanced locations on the page is critical. It is both an art and a science and as Epnet web design have been optimizing websites for over 13 years we understand the art and science.

No person, other than the search engine technologists at Google or other search engine companies knows exactly what to do and what not to do but experience is your best bet when choosing a web design company to optimize your site. You benefit this way as we have been writing computer software since the late 80's and a search engine web bot or spider is computer software, we know how they work when they come to visit your website and we have tried and tested many thousands of web pages so we are better placed to position your keywords on your pages correctly.

As an example if you used a keyword 10 times on a page it may not appear on the search engines until page 300. This is because the keyword has not been placed on your web page correctly, but you may mistakenly believe that you don't have enough of a particular keyword and double up thinking you will get a better ranking on the search engine. This is not necessarily the case. Apart from checking the keywords distribution on the page you should insert it in your Title and description meta tags. You could also use it in your ALT tags and <H> tags all of which tell the search engine that your page is important for your keyword. Not using keywords in your tags is suicide to website optimization. So you could keep the 10 keywords on the page but place them on critical areas of the page and could suddenly find your site on page one of the search engines.

SEO Competitors and Optimization Secrets, winning the war

If you need to make money or have your website noticed on the Internet you need to conduct a SEO WAR STRATEGY where you are able to DOMINATE your web pages for various search phrases.

Keyword Ranging

The number 1 spot on Google may have already gone. You may have been outranked by your opposition. Our Strategy involves a shotgun approach where you have more than one keyword or keyword phrase. We get your website on page one on Google for many different phrases relative to your business. So even if the number one position has gone to a competitor you will appear on many more 1st pages for a larger number of phrases than your competitors we call it "keyword ranging".

If you already have a website but your opposition rank better that you then they have found the secret to search engine optimization they understand better than you (or their web design company understands better than yours) how search engine optimization works. It is a competitive world out their and the winners on the Internet are the websites that appear on page one of the search engines. It is an on-going fight to retain a first page ranking and your website company must continuously keep up to maintain and increase your page position. If you don't have this commitment then you will just drown in a sea of competitors.  It is all about how important the search engines regard your website, they can only find this information from the words on your web page, it is all about choosing the right words, if they regard your website important for the right words you will get ranked on the 1st page!

The reason we do so well with our clients websites is that we get excited about website optimization and achieving top rankings. For us it is the battle ground and we go into battle armed with weapons such as a war strategy of how we are going to win for our clients, we monitor our work daily, we are able to view keywords people used "yesterday" to find your website, what page on the search engine you were ranked for that keyword and if important to you keep propelling that keyword until page one is reached. We never glide along hoping, we glide along knowing that we will achieve a first page position for your website on the search engines.

Page 1 for search term: fleet jobs in South Africa Page 1 for search term: fleet vacancies Page 1 for search term: auto industry recruitment agency ..and many more search terms. This is what the client says: