Targeted Results Driven Business Website Development
Does it touch you? Do you feel an emotion with the design work? Has it got
value to your organisation? Is it a company asset?
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Search engine optimisation
First page on search engines
Have you given any thought to getting your website placed on the first page of
the search engines?
Automatic listing on first pages
Do you think just because you have had a web site built you will automatically
get on the first page of Google?
Internet Marketing
Have you given any thought about your online business and how you will attract
visitors?
Existing market
Do you already have an Internet market and don’t need to get ranked highly on
the search engines?
If you’re answer is that you already have an online market then do not read the
rest of this page.
Over 80% of visitors to your website come from Search Engines!
Your website needs search engine optimization in order to ensure that you
attract your market to your website. How do you do this?
Keywords
The only way that your website can feature on the first pages of search engines
is to ensure that they understand your business and your target market. The only
way that they are able to do this is to tell them by using words. Search engines
do not look at your website and rank it according to what they think you’re
website is all about. They send out “spiders” which is computer software that
reads your web pages. Spiders only read words. They gather this information
which is then indexed in their computers and ranked according to how relevant
your website is for these words.
It all depends on how well you are ranked on the search
engines. Getting more hits or increase website traffic and having massive
amounts of visitors to your web site is not the ONLY objective of good search
engine marketing. You need to optimise your web site according to your target
market, you need to know what people are searching for, and you need to be able
to measure the visitors to your web site. Once this has been achieved and you
optimise your site to ensure the correct keywords are in place, you will be
enjoying the benefits of a profitable high search engine ranked website.
How to get lot of visitors to website. Search engine rankings.
EPNET design are renowned International search engine optimisation, website
promotion and web design specialists setting industry standards using the latest
developing technologies and strategies in the ever changing search engine world.
What is the use of thousands of visitors a day if you do not know who is
visiting your web site?
I would rather have 100 people visiting my site and be
getting 90 sales per day than 5, 000 visitors and only get 1 sale per day,
wouldn't you?
Yes but how do search engines work?
Many clients think that just because they have a good looking website that
they should be on the top of the search engines or they think that it should
just happen even if they have little text on their home page. Search engines read words. They don't care what your website looks like and they
cannot read pictures all they can do is read words. We have met with many
clients over the years and always explain that a search engine will regard your
website important when you have the right amount of keyword rich content which
has been strategically placed on your web pages.
Unlike a printed brochure where the whole look and feel is about image the world wide web provides people with information - that is its purpose
(and that is what search engines are looking for). When designing a website clients need to allow for the right look and feel but also to consider the importance of words on the home page.
On a brochure you may just have a logo or a title this is not good enough for a
website home page.
The way it works is that if the
search engines regard your website as more important than your competitors you
will be placed higher up than them and consequently get more visitors for your
selected keywords, simple isn't it?
Yes but how is website optimization done?
That is why we exist as it is both an exact science and an art, (at this point
when we start to explain how it is done our clients give us a blank look and we
know that we have lost their attention) however our explanation of how to
optimise your website (the short version) is as follows:
Firstly let's look at an easy one. If your website is for Pepsi or Superga shoes
then you will not need much in the way of optimisation as a well known brand
website will always be at the top. However the majority of websites are not for
well known brands. You may be selling gifts or providing a service like,
executive coaching or you may have a casino. This is when you need to optimise your website as there will
be many competitors out their that you need to beat.
Many web developers find themselves in a struggle with a client who insist that they want just a few words on the home page. This is a problem for website optimization.
Just have a look at our home page - it is just full of words (we may not like it
but that is the only way to get ranked highly on the search engines).
The first thing that we do is to run an intense analysis of your competitors websites to see where
they are ranked and we analyse their web pages (source code) to see what
keywords they are using. We then run selected keywords through the search
engines to find out their importance and look for other related ones. The point
here is that search engines read your HTML source code when they send their
indexing web bots to your website. They look for meta tags and where you have
placed your keywords on the page as well as how many of the same keyword (or key
phrase) you have used. As an example if you use the word "gifts" too many times
or too few times on a page you will be ranked accordingly.
The next thing that you need to know is because search engines read your web
page source code they are able to determine what is important and what is not so
important. The key areas and tags on your web page are as follows:
- The title of the page.
- The page description
- <H> tags
- <BOLD> tags
As well as others such as image <alt> tags etc.
The art part of the optimisation exercise comes through continued
experience over many years where you end up with a "feel" for how a search
engine will rank the page and you learn the subtle ways of how many keywords and
where to put them on a page.
The other critical factor is that some search engines rank your importance on
the amount of links that you have running from your website and how many other
websites have links pointing to yours.
This is the short version of search engine optimisation and target marketing (
how to get a higher search engine ranking for a specified keyword or keyword
phrase to increase visitors to your web page) on the search engines and this is
what Epnet Web Design can do for you, we ensure your site is correctly optimised and that only the visitors
you are interested in visits your site so that your efforts to sell or
communicate your company benefits are seen by the right people!
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