How NOT to optimise a web page for the search engines |
An example of a poor attempt at website optimisation
|
How can we increase our website
ranking? |
 Contact us for more hits to your website
 |
| |
| It is a well known fact that over 80% of visitors to websites find them on the
Internet through search engines. Out of the millions of web pages how do you get
ranked highly enough in your market segment so that people will easily find you? |
| The following is a simple
explanation of how not to optimise a website
using an excessive amount of keywords which
makes the page meaningless to humans: |
| |
| Website
optimisation : Overkill of
keyword use on a web page or how NOT to write web copy
|
|
It is a known fact that the more you can use keywords on your web pages the
higher a search engine may rank your website. Below is an extract from a web
design company in South Africa that in our opinion has overdone the keywords web
design to such an extent the copy was obviously written for search engines and
is of no value whatsoever to humans. Keywords have to be used and repeated but
they also have to have some value to the reader. Below is the extract, we have
highlighted the keywords: |
|
|
Example extract of the wrong kind of keyword optimisation for the words:
Web
Design and South Africa |
"Web design South Africa
Having your web design done in
South Africa
would not mean that it is limited to South African web
design strategies. Web design in
South Africa has evolved dramatically in the past 2 years. In Fact,
web design done in South Africa
today is of a
very high standard if you can lay your hands on the correct
South African
web design company.
Web design in South Africa follow strict Global standards and the big
plus behind having your web design done with
a South African web design company would be
the price. Compared to the US Dollar SA rand is still cheaper for local and
International companies. Having said that I am not saying
web design in South Africa is cheap but rather
Web design in South Africa is good quality
at a cheaper price.
Which Web design company to choose in
South
Africa
Often the question would come up about which web design
company in South Africa is best... There is no such thing! Most
web design companies in
South Africa would
strive to be the best, but truth is, the minute the one stands out in one or the
other field of web design, the other one has
a counter strategy. Web design in
South
Africa is a bit like the cellular network providers, forever competing...forever
looking at better.
Points to ponder when choosing a Web design
company in South Africa
Determine your expectation about what this web design
company should provide. Determine the purpose of your
web design.
Determine what you can not compromise in your web
design needs. State your web design
needs clearly to your web design company.
Have all content - text, graphics, ideas and anything else you need on your web
site, in place to provide to your web design
company. (Many people badmouth web design
companies in South Africa, but they have not provided the company with adequate
content and info to get the professional web design
done that they were looking for)
Does your web design need to be designed
with SEO (Search Engine Optimization) in mind? If yes does the
web design company know how to optimize the
web design for South Africa with local
South
African Search Engines in mind? Web design
South Africa should be done like anywhere else in the world however below you
will find specific points for web design
South Africa. "
|
The above text is a naive attempt at website optimisation, it is meaningless and someone simply sat down and figured out
sentences where they were able to use these keywords, web design, and South
Africa. It is of no value whatsoever to a human being. Even if the page
was ranked highly in a search engine - so you have the visitor on the page, what
on earth is the visitor supposed to do? Do you think that he is going to buy
anything from you or take you seriously?
Website credibility is a
key component of online marketing. People are less likely to buy your products
or use your services if your site doesn't seem credible. Some elements that can
help users identify your site as a credible resource are: helpful information, an about this Website
section, contact details, discussion forums, a news section, an affiliates
program, user testimonials, a privacy policy and a terms of service section. |
|
|
|
Conclusion |
|
|
|
Words are the lifeblood of the search engines. They can only evaluate a website
based on words. The correct words, the correct positioning and the correct
amount of repetition of words are what will make your website reach the number
one position in your target market. By overdoing the keywords you become useless
to visitors. |
|
EPNET understand the full marketing cycle that is, get your visitor
to your website then ensure that you become helpful or are able to make a sale
to that visitor.
If you are thinking of having a website designed and want to reach the
top rankings on Google, MSN, Yahoo and others then this information should be of help to you.
The absolute
necessity from a website clients point of view is to understand what has been covered on this
page. Any questions we would be happy to answer please email us:
studio@epnet-web-design.co.za
|
|
Do you want a website or do you want a website design and marketing service to make you money,
and get you noticed? Read our article on profitable website design and marketing and what we will do for you!
|
|
|
|
