Targeted Results Driven Business Website Development
Does it touch you? Do you feel an emotion with the design work? Has it got value to your organisation? Is it a company asset?
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What are Microsites ?
Microsites and their larger brethren minisites are a style of website differentiated from regular websites by their singular focus. The idea behind web microsites is to focus the content, function and implementation of a website at a single proposition, market, marketing campaign or promotion.
Let's start right there. A microsite is not a landing page. Typically, a landing page is one page that links the reader to your Web site or makes a simple call to action. A microsite, if used to its full potential, can provide you with one heck of an opportunity to get your visitors to move closer toward a buying decision or next level of the sales cycle. A true microsite is multilayered, has more depth, and can be thought of as a launching pad for myriad marketing opportunities. Beyond just a companion for your newsletter, it can be a doorway for search engines, a marketing site for e-marketing campaigns, or a targeted site for brands, products, and services.
Search optimization. A microsite can be optimized for search engines and start to take on a presence beyond your initial marketing campaign. Utilizing search capabilities for your products and services means you'll reach more prospects and buyers at various search points. And when they get to your site, they'll find information tailored specifically to meet their search criteria, making your site immediately relevant.
By focusing the content, function and implementation of a small website on a single proposition, market, marketing campaign or promotion, the emphasis of microsites is to present visitors with information only relevant to what attracted them to the site. So if visitors are attracted to the site by a promotional mailing, banner ad, direct mail, telemarketing call, search engine optimization around a specific keyword phrases, or a link off another website, what ever is used to make the visitor aware of the microsite, should be entirely consistent with the microsite. The objective of tightly coupling the visitors entire experience (from initial awareness to website visit) is to make the visitors experience satisfying and easy. Instead of having to navigate all sorts of pages, offers, company news, graphics and other stuff which may have nothing to do with what the visitor wants to look at, the close coupling makes the experience frictionless.
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