Age: Almost half of South African Web users are
between the ages of 25 and 44 years. Having said this,
it is also true that there has been an increase in users
over the age of 55.
Language: The majority of South African Web users
are English-speaking.
Gender: The ratio for females versus males is
approximately 60/40.
Monthly household income: The average monthly household
income earned is just over R13 000, which is down from
previous years.
Stage in life cycle: The number of people with
children in the home has increased from 41% in 2001 to
53% in 2009. On average, these people have two children.
Level of education: In line with previous
findings, two-fifths of SA web users, 18 years and
older, residing in the major metropolitan areas of South
Africa, have either completed university or have some
other form of post-matric qualification.
Work category: The ratio of people working in the
computer industry or IT professionals has decreased from
2000.
Own business: 27% of Web users have their own
business. Of these people, 40% are one-man shows. Seven
out of ten businesses are run from home.
Technographic profile: One-fifth of SA web user
see themselves as technologically advanced.
Usage and behavioural patterns of web:
45% of the sample have web access at home only and 25%
at work only, with 31% who have access at both home and
work.
The number of days the web is accessed per month has
showed a slight upward curve from 2002 amongst home
users.
The web was accessed 16.8 days a month on average at
home in April 2009 (compared to 14.4 days on average in
2002). Thirty-seven percent of home users access the web
every day at home.
At work, the web is accessed 23 days a month on average
(basically every working day).
Home users spend an average of 5.8 hours online per week
and work users 7.4 hours per week. People generally do
not spend much more time online than in previous years.
The change in the sample profile should be borne in
mind.
On average, home as well as work users got connected
just over three and a half years ago.
South African web users use the Internet most for
searching for specific information and sending and
receiving email.
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The mobile market:
97% of SA web users have a cellphone.
Of those people who have a cellphone:
72% have Nokia phones, followed by Samsung (21%, up from
11% in 2004).
58% use Vodacom, 39% MTN and 15% Cell C as their service
provider.
30% use prepaid (a decline from 44% in 2003), 64% a
contract and 6% use both.
79% are responsible for paying their own bill.
75% use their cellphone for sending SMS messages. |
General:
In terms of devices that people have, the number of
people with DStv has increased from 28% in 2000 to 53%
in 2009 (89% of SA web users have a television).
Online shopping:
Overall, 50% of people who access the WWW at least once
a month have bought online before, which has increased
from 26% in 2000.
More males than females have bought online before.
More people in the higher income bracket have bought
online before.
The majority of those people who have shopped online
before would do so again.
A credit card is still the most preferred way of paying
for online purchases.
The incidence of purchasing airline tickets online has
increased substantially.
Banking via the Internet:
The average percentage of people banking online has
increased over the last few years (49% in 2009).
The main types of banking transactions done online are
as follows (that is, from a predetermined list of
banking transactions):
Balance enquiries
Transferral of funds/inter-account transfers
Statements
Third party payments
Information on accounts
Convenience is still considered to be the main advantage
of Internet banking
Approximately one-third of those people who do not
currently conduct any banking transactions online
claimed that 'they are scared that people might hack
into the system' or that they do not think Internet
banking to be very safe. |
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