Challenge
Superga in South Africa identify with the youth
customer. A trial website was designed to establish
the interest of the South African customer. After
running for a year the results of the website study
showed that many thousands of youth connect to the
website monthly. The interest was proven beyond
doubt.
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Current Superga Website
Design |
New Superga Web Design (not yet launched) |
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Background to the
market
The company asked Epnet
to shift the focus to a more funcky youth orientated
design. We found a culture that thrived on music and
art, media, and each other who wanted to
communicate. One trend, called war-chalking, even
has people scrawling messages on sidewalks or the
sides of buildings, graffiti in chalk. It's history
and personal expression mixed together - a reminder
both of the old Great Depression technique of
marking bread lines, and of our own childhoods
sketching on pavements. It is all about design the
youth want to connect with each other with a
lifestyle theme bringing out the latest shoe fashion
with the trendiest youngsters of today. |
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Epnet provide full web design and production,
photography and animation. |
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The production team went into action selecting
models, a photographic shoot was setup, sketching
and designing the new concepts for the web design
and site navigation commenced with fervour. Always
keeping in mind the brand identity displaying this
to is fullest extent whilst blending the unique
youth characteristics to attract attention and
retain continuity and customer interest. |
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Single minded design and marketing approach.The site's combined emphasis on product information
and culture encourages young customers to check it
out, making it both easier to browse and easier to
buy. And because Epnet were commissioned to implement the
whole production from the photography and website
itself and all of the front-end coding for the
project, blending the finest Flash art and animation design concepts. Superga will end up with a purpose built
website ( eliminating use of stock photography and
various production personnel who add to the cost and
take away from the whole focus and purpose of the
web design).
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Our focus is on
marketing your business we have big
brand experience and we use that
to bring your website to market.
Marketing and web design have the same objectives the difference is in the media itself. An understanding of what makes the web work and an understanding of big media advertising makes us unique in South Africa.
Most Internet web design companies consist only of
graphic artists or computer technicians,
our expertise is in brand building, communication, advertising and
promotion. The tools we use may consist of computer technicians
and graphic designers but we deliver a site that will attract
attention, get your website highly
ranked on the search engines and because you have a business and need results, we report your visitors to you daily. Find another company who are able to offer you all this and we will do your site for FREE! |
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A great web design consists of great marketing
concepts and great artistic ability to bring them to
life. Designing websites that are well optimised,
rich in content and represent the companies services
and products distinctively is the heart of our
service. From easy to manage content management
systems to providing custom web application
development, the team at Epnet South Africa are
dedicated to our work and the success of our
clients. Our attention to detail and dedication to
meeting our deadlines and goals speak for
themselves. |
