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Web Design Costs South Africa
Web design costs versus print media advertising South Africa
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Web design costs in Morningside South Africa versus print media advertising

Evaluate the print media advertising costs versus a Website
If you have a business in Morningside and are considering if a website is more viable than just using print media or if you have only used print media in the past to promote you business take a closer look at the costs of a website.

 

Print media cost example
Typically the two elements to a magazine or newspaper advertisement involves production (the cost of the design and producing the material for publication) and the media cost the cost of flighting (the exposure) of the advertisement in the publication.
In this example we have selected a typical market related full page A4 full colour magazine advertisement with a monthly circulation of 24,000 and a readership of 56,000
Design & Production of ad Media cost Total cost for 1st month * CPM
R9,600.00 R12,000.00 R21,600.00 R214.00
       
* The CPM is the amount an advertiser pays for every 1000 times the ad (readership) is recorded. Cost per thousand, or CPM is a way of measuring the cost of displaying an advertisement. There is a set price range for every time the publication is read a thousand times. If the CPM for a certain advertisement is R214 rand, then every time the publication is read one thousand times, the advertiser is charged R214. CPM stands for cost per mille, mille being the Latin word for thousand, and the original term that was used before cost per thousand was adopted as the main term for this type of advertising measurement.  The CPM calculation above is based on the Media cost (excludes design and production costs).
 
 

Website cost comparison
Although some may say you cannot compare the costs of a website readership/page impressions to a print advertisement, we believe that you can. Keep in mind that our clients' websites are optimised to only attract visitors in the market in Morningside that they operate in. As an example if you are looking to reach customers in the Food, Pharmaceutical, Chemical or Cosmetic manufacturing industries in Morningside then only those people actually looking for your industry will find your website link in the search engines. Therefore the actual visitors to your website are already interested in what you have to say before they arrive! The least number of visitors (page impressions / readership) you may expect in the first month will be 1600 (this figure will grow over time). 
Design & Production Media Cost (hosting) Total cost for 1st month * CPM
R12,000.00 R250.00 per month R12,250.00 16 cents
 
* Cost per thousand, or CPM is a way of measuring the cost of displaying a web page. There is a set price range for hosting not for every time the web page (page impressions/readership) on your site is viewed a thousand times. That is the hosting cost rarely goes up with more visitors that you get.
 
Taking these figures the cost of running a magazine advertisement for a year will be R144,000 excluding production charges and for a website R3,000 excluding production charges. The cost per thousand does not change for magazine R214 or website R0.16 unless readership/page impressions go up. However unlike a magazine advertisement which naturally will increase its rates your hosting rate will not change.
 
When compared to the costs associated with traditional advertising methods in Morningside such as direct mail, newspaper or magazine ads, or radio and television, the cost of a web site is nominal. The most common problem with printed advertising materials is that they quickly become outdated, as new products and services are introduced, incurring tremendous costs in revision and reprinting. Web sites offer the opportunity to provide your customers with up-to-date information when they need it, and allow you the freedom to change your products, services and information when necessary.
 
 

Pros and Cons of a Print advertisement in Morningside versus a Website
  • A website can reach a defined target market anywhere in your local area or the world, a magazine has a defined geographic area.
  • A website can contain much more information than a magazine advertisement which limits the space you use.
  • A website can be automated and be interactive allowing you to personally interact with a customer.
  • A website can be updated with new information in minutes.
  • A website measures results immediately which means that you can change or add new messages according to the type of visitor interest they are showing.
  • Customer service. Your website can be great in answering customers and providing instant solutions to problems.
  • A website can open your business to International markets.
  • A web site can help you to reach very specialized markets because of the sheer volume of Internet users, now estimated at over 400 million worldwide! Customers looking for rare or specialized products, services, and information often rely on the larger Internet marketplace to find what they are looking for, rather than limit themselves to their local area stores.
 

What a Well Designed Website will do in your area in Morningside
  • It gives information, and builds credibility.
  • It builds the brand and allows you to earn off the brand.
  • It builds customer loyalty.
  • It allows customers to use it as a suggestion box. It’s not a perfect world and customers should be encouraged to let you know what can be fixed.
  • It should achieve basic marketing principles. It should be solving a problem and aimed at a specific target audience.
  • It should generate its own income like any profit centre. It should justify its reason for existing.
 

Return on your website investment in Morningside

Creating a website is never a cost it is an investment.

We work towards your goal of getting a return on your website investment whether your business customers are situated locally in Morningside or anywhere in the world, our focus is on this. Everyone wants a really great looking website and while this is critical in the design phase it is not your (or our) ultimate goal. The goal is to draw qualified visitors to your website and to direct them to some call to action so that you will enjoy a profitable return on your investment. Click here to download our website return on investment spreadsheet which shows you how you are easily able to get a 2.6 roi.
 
EPNET provide web design, website development, web application programming, ecommerce solution, website and email hosting, internet and website marketing for businesses in Morningside or anywhere in South Africa, search engine optimisation (optimization) and submissions, website traffic monitoring and analysis solutions. No matter what your needs in Information Technology, we have the experience and personnel to design your web site and bring your products and services on-line quickly and professionally.

Our goal as South African web designers and developers are simple: To make you (or your company in Morningside) look good and to transform your website into an interactive marketing tool. Understanding your business and how to effectively create an online solution for your intended audience is the most important part of our web design, and development process. Together with our dedicated and excellent web design and programming team, we aim to provide you with a top notch profitable web site.  Whether you want a worldwide audience or are just seeking local leads in your town an EPNET website can do that for you.
 

Web design costs in Morningside and profitable websites

The most important aspect of web site design to us is that they get results that our customers want - increased sales, customer service or perhaps information that is easy to access.
For further information and costs contact us for web design in Morningside South Africa here