www.epnetwork.co.za
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Web site traffic analysis and statistics
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You may know the concept by another name, such as analytics, Web analysis, site
traffic statistics, visitor statistics, site hit reporting, Web tracking,
Website metrics or various other terms. Web analytics is basically a technical
term for methods to monitor your site traffic and usage, ranging from simple hit
counters to advanced Web site traffic reporting. It is extremely important to
the survival of any Website. |
Critical Questions about your website |
Before we go any further into our subject, I first need to ask a few critical
questions that I wish I had been asked a few years ago ... Do you know how many
visitors your site had yesterday, or last week? Not generic "hits" but actual
page views? Do you know what keywords are used by your site visitors to find
you? Are you aware of which search engines visitors use to find your site? I
hope your answer is yes. If not, you are missing out on vital information needed
for your Website to perform.
A Website does not do much good others do not see it. You need site traffic
("visits") to sell your product, convey your message, offer your support, etc.
It is a fundamental truth that without visits to your site you might as well not
have it online. The entire purpose of a Website is to be viewed!
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Are you getting results? |
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Site owners spend countless hours with search engine optimization (SEO) and
various site marketing strategies. Many of us invest important rands to pay for
advertising; others spend priceless time rather than money to boost traffic
numbers, seeking to increase their ROI (return on investment). But, do you know
whether your efforts are getting results? This is where Web analytics steps up
to the plate and bats a homerun. By using a good, real- time site tracking
service or tool, you will be able to see what strategies actually pull visitors
to your site, what pages are viewed, whether your content calls your visitors to
action and how effective your efforts are. |
Analytics
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To get all the vital statistics, you want an analytics site that offers more
than "hits." You need more comprehensive information to really get an advantage
and to truly track your marketing efforts. If you want to avoid software hassle
or set up headaches, look for a hosted analytics service. I have found many
advantages of hosted analytics over log-based versions. Log analyzers are not
typically real-time and require access to server logs and software downloads
(time, expense and headaches I don't need). I want a click-and-read system, and
this is where hosted solutions appeal to me. I get an email report sent to me
daily of all the information I need to make proper marketing decisions of how my
website is performing. |
Epnet hosting and website analytics
EPNET provide a good hosted analytics service there are a few minimum features
you want to be sure are included, such as visitor traffic numbers, per hour, day
and month; referral links, which show you the link someone used to get to your
site (this is great when you do link exchanges and shows you what search engines
have you ranked); and page popularity, to allow you to see what pages in your
site are visited most. There are many other features available, but these are
the important basics.
With this type of real-time statistical data available on demand, you will no
longer waste time -- you will clearly see your effective site marketing efforts,
increase your ROI and have what you need to see solid results. Without accurate
and timely visitor statistics, your marketing and SEO efforts are working blind.
A solid hosted Web analytics report solution removes the blinders and gives you
a clear path for optimizing your site marketing time and efforts. Can you really
afford to miss out on such a valuable, vital tool? |
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Epnet Web Site Traffic Analysis and
Statistics
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You need hits or visitors to your website but maybe you are getting
them and just don't know?
You may know the concept by another
name, such as analytics, Web analysis, site traffic statistics, visitor
statistics, site hit reporting, Web tracking, Website metrics or various
other terms. Web analytics is basically a technical term for methods to
monitor your site traffic and usage, ranging from simple hit counters to
advanced Web site traffic reporting. It is extremely important to the
survival of any Website.
Read more..
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