Tracking visitors to your website daily

EPNET web site Tracker is a web based statistical service which tracks and stores visitor data from your website in real time to accurately illustrate detailed visitor behaviour as a direct result of your online marketing. EPNET Web Site Tracker is ideal for marketing managers by providing real time reports on their website performance and marketing campaigns. Our website tracker will help you to:

• Understand Online User Behaviour in Detail

• Compare & Contrast Organic V's CPC Traffic

• Compare SEM to Other Online Marketing Activities

• Measure Return on Investment By Activity

• Assess Campaign Performance Daily

• Evaluate Online Marketing Strategy More Effectively

• Qualify Budgets and Forecasts More Accurately
   

Web hosting

• Total Page Views
• Average Page Views per Day
• Average Page Views per Visitor
• Total Bandwidth
• Average Bandwidth per Day
• Most Popular Pages
• Top Hosts visiting you
• Daily Top-Level Domains
• Daily Countries Activity
• Daily Authenticated Users Activity
• Daily Referring Sites
• Top Referring Sites
• Daily Referring URLs
• Daily Search Engines
• Top Search Engines
• Daily Search Phrases
• Top Search Phrases
• Daily Search Keywords
• Top Search Keywords

• Activity statistics: daily, by hours of the day, by days of the week and by months
• Access statistics: statistics for pages, files, images, directories, entry pages, exit pages, paths through the site and file types
• Information about visitors: hosts, top-level domains, countries, states, cities, organizations, authenticated users
• Referrers: referring sites, URLs, search engines (including information about search phrases and keywords)
• Browsers, operating systems and spiders statistics
• Information about errors: error types, detailed 404 error information
• Tracked files statistics (activity and referrers)

Website traffic and monitoring

• Least and Most Visited Pages - Monitoring these stats can help you identify usability and navigation problems with your site - and measure the impact of the changes you make to address these problems.
   
• To see how even a small change can increase the traffic to any page, we suggest identifying a key page you would like to drive more visitors to and modifying your Home page to give the link to it more prominence. Then use your stats to monitor the impact.
   
• Top Referring Sites and URLs Use these statistics to uncover hidden opportunities for increasing traffic to your site. One way to do this is to identify the top referring sites and see if you can negotiate better placement of the link to your site. This can be quite worthwhile if their audience is the audience you wish to target.
   
• Referring sites may also contribute to your traffic by increasing your popularity rating with search engines. However, before you start investing time in trading links, we recommend you read this article about link popularity - and link importance.



• Top Referring Search Engines If most of the traffic coming to your site from search engines isn't being sent from Yahoo, Google, AOL and MSN, you may need to review your search engine placement. Most e-business sites receive a majority of their search engine traffic from these four because they have the majority of search engine audience share.
   
• Top Search Words and Phrases. Paying attention to the keywords and phrases that are and aren't included in your site statistics can pay off. One of our clients had a mention of "lab equipment" on his site but did not realize how many people were searching for "lab equipment" until we helped him analyze his statistics. This information resulted in the client modifying his site to better serve and sell to his audience.