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	Are you finding the whole idea of information design, web design, commonly-employed design practices, development and getting your business online confusing and just a little bit daunting?
	Here are the basics that need to be considered. To get your business on the internet you will need a website (domain), a website name (domain name) and a domain host who provides web space for your domain. Visitors will be able to use your website name to find you on the internet. You will probably also want to promote (internet marketing) your business online to allow customers to find you using search engines such as Google Yahoo or MSN. This could give you a competitive edge over your rivals. Our websites are big on commonly-employed design practices and accessible content management. Our idea is that clever technology can be easy to use. Really easy. So easy that it empowers you and your colleagues. EPNET understand and help build effective strategies. We work with you to Implement innovative and practical business solutions. We set targets and measure results, and we deliver the best website design, technology and content authoring skills within our projects. At EPNET we can integrate your online and offline marketing, and develop programmes that increase your website traffic. Our expertise includes creative brand development and a fundamental understanding of business processes. Some of our projects are brief campaigns, some are large developments, and we have a reputation for delivery. Three important considerations to an effective web design project:
	Rapid response: Have you been let down in the past? We often hear stories of agencies that don't deliver. We take support seriously and aim to resolve all queries in less than 24 hours. In most cases, we can action a request from you in less than two hours. Web hosting: Nobody hangs around when a site is slow! That’s why we’ve invested heavily in our own high-performance servers at the DiData Data Centre in Bryanston, the backbone of the South African internet. All our sites are consistently fast and responsive. We also provide highly efficient reporting that shows where your web site’s traffic comes from and what keywords people are using to find your business. Your design should reflect the quality of your company: If your site looks like it's been thrown together by a nephew who has a friend or talented aunt during a quiet afternoon, visitors will not stick around to find out more. On the other side of the coin, there have been many examples where site designers have gone overboard on demonstrating their artistic and technical talents - whilst making a site that is almost impossible to navigate and takes an age to download.
	Example - Small Business website:   Aesthetic+Cosmetic offers beauty consultants courses in South Africa. The beauty school teaches beauty consultants, image consultancy and reflexology and also provides cosmetics and equipment. Design Strategy: The concept behind the design is to reflect to the emerging black women in South Africa that a career in cosmetology is available and offers very promising rewards. The website is a re-design of an older version and incorporates subtle Flash design elements and strong search engine optimisation techniques specifically to get higher page rankings on Google.
	EPNET South Africa different by design:
	We arm businesses of all types with the tools to ensure their web presence reaches its maximum potential, in a cost effective manner. We provide the knowledge and understanding of web development and search engines, which for many business owners can be a minefield. We have a considerable knowledge of the web and a wealth of business experience. We understand the pressures that face businesses; particularly established businesses with established methods of working who are trying to adapt their practices to embrace the web and reap the rewards that it will bring. We relate easily to our customers requirements and concerns.   We avoid jargon, gimmicks and "showcasing" our talents at the expense of our customers.   We appreciate that internet is still relatively new and something of a mystery to many, but the considerations remain the same as every other business decision you make.
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