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Top Tips for Web Design.
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Content is King. The most important thing to remember
about popular web sites is that they are always rich in
content.
Stick to your subject. Don't try to be all things to all
people. Keep your goal in mind. Creating a web site is
challenging and fun. The temptation to put as many bells
and whistles as you can on a page is almost
overwhelming. But unless your site is involved with
bells and whistles, don't do it! The purpose of
designing a site carefully is not to make it look cool,
or win awards. It's to accomplish the intended goal of
the site. It's a good idea to write down the goal of
your the site before starting any design work. It will
help you make design designs for the site as a whole.
First impressions count! Think about the message you are
sending to your customer. The first page of your web
site should be a concise description of the website.
Don't make this page too busy - entice visitors to dig
deeper into your site through the use of inviting text
and interesting graphics. If you are serious about your
business, buy your own domain name and don't use a
"free" hosting service.
Design sites, not pages. Your primary concern should be
the site's overall design. When starting to design a new
site from scratch, you should try to create a design
that will make sense to users, has a consistent look and
feel, and is not to difficult to extend in the future.
The consistency of design of a site is one of the
factors that differentiates amateur sites from
professional ones.
Make it easy to get around your site. Your customer
should be able to easily navigate to any page in your
web from any page in your page. It's important to link
in a consistent, well thought out manner that users can
learn to navigate. Have clear links to your pages and,
if are selling a product, make it easy for people to buy
it! Show your business name, address, phone number and
E-mail address on each an every page. Invite customers
to contact you with their questions or comments. Add
links to other sites only when necessary, or on a
special links page at the end of your site. You want
visitors to go through your site before surfing off to
another!
View your site through the eyes of a stranger. Once you
have completed you site outline, view it in other
browsers. Does it look like you wanted it to look?
Don't forget to tell the world about your new site. Make
sure that your URL is on all your company business
cards, letter heads, brochures, phone systems, etc. Swap
links with other related web sites and consider banner
advertising. List your site with the major search
engines, but read their rules of submission first!
Keep your site current. Come up with a reason for people
to visit and revisit your pages and recommend them to
their friends. This could be a series of articles giving
tips, a daily cartoon, or other attention catching
event. The words most likely to attract visitors are:
Free and Special. Be sure you offer something of value
if you uses these words!
Survey says... Ask users about your site. Create a
survey and give a reward for responding. Ask friends to
check out the site, then grill them on what they thought
about it. This can be valuable input on what
improvements are needed. Often, users can be thrown by
things a designer might never see as a problem. Don't
ever stop looking for ways to improve your website.
Subscribe to professional Ezines, and keep surfing the
web doing market research. What are your competitors
doing better? Ask for feedback from your friends,
relatives and customers. They will often see things with
fresh eyes. |
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