A sales lead is the identity of a person or entity potentially interested in purchasing a product of service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). Sales leads come from either marketing lead generation processes such as trade shows, direct marketing, advertising, Internet marketing or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect (or equivalently to move a lead from the process step sales lead to the process sales prospect) qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead's product applicability, availability of funding, time frame for purchase. This is also the entry point of a sales tunnel or funnel.

Once a qualified lead exists, additional operations may be performed such as background research on the lead's employer, the generally market of the lead, contact information beyond that provided initially or other information useful for contacting and evaluating a lead for elevation to prospect, the next sales step.

QUICK TIPS:

Always use your primary keywords in the body text area at least one or more times.
Try to place your primary keyword phrase at the beginning of the body text.
Try to repeat the keyword phrase near the beginning and the end of each paragraph in the body and near the end of the body area itself. In other words, prove to the search engines without a shadow of a doubt that your page is about that particular keyword phrase, because you’ve used it in all of your keyword-containing tags and have sprinkled it throughout the contents (body text) of the page.
 Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.
Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your body text, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases, you'll want to try and use both forms of the word.

We specialise in leveraging Internet technology to achieve this. Our services have grown over the last seven years to include web design, logo design, email marketing campaigns, newsletters, search engine placement, Internet surveys, Telesales and our Business Monitor service provides constant market intelligence on your Industry or competitors activities.

"We are all equal on the Internet. What differentiates you from your competitors is not how big your company is or how much money you have to spend, but how smart your website is!"
- Gordon Barker EPNET
 

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