Design successful web strategies. EPNET content design strategy

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www.epnetwork.co.za for web stratergy

	How a well designed website succeeds EPNET's guideline design strategy EPNET Design Strategy
	EPNET's web design strategy ensures the right design, right visitor experience and the right placement on the search engines. Web Design and Website Design Maintenance. Our philosophy is to develop concise, functional, professional and search engine friendly websites for clients.
	These three factors ensure web design success:
	Client requirements Visitor requirements Search engine requirements
	1). A clients requirements to a well designed website.
	Usually a client does not have the knowledge of the Internet to explain exactly what he expects from a web design however all clients know what their company likes and dislikes in terms of design. Clients usually have a logo and company colours so that is a good start to the process. Many clients want something unusual in their web design like moving objects or some form of animation. In most cases this is someone at the client company mistakenly thinking that the website should display something "creative" in the design solution. EPNET develop business websites and therein lies our thought process - to deliver a unique design a website that becomes a company asset by providing intellectual or financial value to the company. It is up to EPNET to investigate all of a clients marketing strategies in the past and come up with a concept that will become a company asset. That is the creative objective of modern design techniques developed by EPNET. The business objective of EPNET is the same as the clients. That is to develop a company asset. With these objectives in mind EPNET do not limit a client in what we do, we don't set limits to the number of pages in our quotation, we don't limit a clients design requirements unnecessarily in any way. We even offer a FREE service of making alterations to a web design for three months after it has been launched. That is EPNET's commitment to our client.
	2). Website visitor requirements
	What does a website visitor expect from a well designed website. All visitors to any website want answers to questions. They want to be able to find these answers and find them quickly. A visitor arrives on your website in the hope they will find answers to a question. This question is usually typed into a search engine and if your website pops up, because it is ranked within the first couple of pages of the search engine, then that visitor will arrive on your website with the expectation of finding an answer to his question. EPNET take into consideration the following factors in this process:
	Web design navigation (menu system) Where possible ALL answers to any question should be only ONE click (or page) away from the main or home page of a design. Speed - all web pages designed and graphics fully optimised to allow for fast loading of pages. Speed - using the fastest possible bandwidth provider in the county
	3). Search engine requirements
	EPNET understand how search engines work. We understand this because we have been designing, developing, analysing and launching websites to the search engines for twelve years. Firstly a search engine uses a computer software program called a "spider" or "bot". This spider reads the text on and in (your web page source code) a web page. In essence your website is indexed and placed in a ranking order on their website according to what you write on your website and how important the search engine regards your site compared to all others in the same target market category. As an example if it cannot determine what the most important aspects of your website are you will not appear anywhere except the last pages of the rankings on the search engines. EPNET build websites that take into account what search engines consider when ranking your website. For more on this critical subject of search engines click here.
	Concluding thoughts to a well designed website.
	Top web design companies should be able to monitor your website daily and alert you to who and what people say about you this is one other facet to our service. The Internet is a large place and what people say can make or break your business - we keep you informed as part of our strategy for success. We are used to big brand marketing as our background is with top advertising agencies we understand the process. If you are thinking of having a website designed and want to build a company asset then speak to us at EPNET. If you have any questions we would be happy to answer them, please email us:

	Contact us if you have questions or want us to help you with your website stratergy