Targeted Results Driven Business Website Development
Does it touch you? Do you feel an emotion with the design work? Has it got
value to your organisation? Is it a company asset?
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Advertising Agency Example
You have a business web site. It is an advertising
agency business. You are an advertising agent. How are
you going to leverage the World Wide Web to assist you
to attract more clients?
Let us have a closer look at your target market. They
are clients and prospective clients in corporate
businesses in South Africa. They probably already have
an advertising agency and may be looking for a change.
How do potential clients find a new advertising
agency?
Probably through reputation or via friends and business associates.
The problem that a potential client is now faced with is
that the he/she has to do some research on that advertising agency. It does not
matter if you have a famous brand name like, J Walter Thompson JWT, Ogilvy,
TBWA\Hunt\Lascaris, Net#work BBDO, Young & Rubicam or Saatchi & Saatchi. If you
have not worked with any of these agencies where do you start to gather factual
information? You are not the only decision maker in the company, you are going
to have to take a short list of agency candidates to other people in your
company before any move to another agency is made. Certainly not the Yellow
Pages, all you get is a phone number and address. Today the top executive and
your potential client is Internet savvy. What is so very easy to do is to have a
look on the search engines to find background information on an ad. agency of
his/her choice, right? Wrong!
Why does a potential advertising agency client not get
much information from the search engines on the WWW?
The answer is simple and for the progressive thinker is an opportunity to
beat the competition. The cold hard fact is that an advertising agency, if they
have a website, uses it to display something "clever" or creative! They do not
use it as a business communication tool. Advertising agencies in South Africa
and worldwide do not have the expertise to get on top of the search engines.
There is the opportunity today for any advertising agency who knows how to get
their website on the first page of the search engines to get more business than
anyone else!
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